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2 clusters · 8 sources · 6 days · First seen 28 days ago · Last updated 23 days ago

Guanajuato tourism industry development

Overview

The state of Guanajuato is expanding its tourism sectors through strategic partnerships and specialized markets. The state signed a collaboration agreement with Grupo Xcaret under the ‘Guanajuato Suma’ strategy to promote regional identity and gastronomy, specifically supporting the 20th Festival of Traditions of Life and Death.

Economic activity in the meeting and events sector is also growing, particularly in León, which hosts approximately 25 corporate and government events per week. Additionally, Guanajuato has established itself as a leader in romance tourism. Data from the IBTM Americas meeting indicated that the state recorded 1,385 destination weddings in 2025, with San Miguel de Allende serving as a primary driver for the sector.

Entities

Guanajuato · Grupo Xcaret · Asociación Mexicana de la Industria de Reuniones y Eventos · María Guadalupe Robles León · León

Timeline

23 days ago

[BUSINESS] 4 sources
Guanajuato leads Mexico in romance tourism with 1,385 weddings
Guanajuato maintains its national leadership in romance tourism, recording 1,385 destination weddings in 2025, with San Miguel de Allende serving as a major hub.
28 days ago

[BUSINESS] 4 sources
Guanajuato expands tourism through Xcaret partnership and meeting industry growth
Guanajuato has partnered with Grupo Xcaret for the 20th Festival of Traditions of Life and Death, while León's meeting tourism sector continues to drive regional economic growth.

Sources

am.com.mx · amanecerqro.com.mx · marquesina.mx · mayacomunicacion.com.mx · polemicaguanajuato.com · portalguanajuato.mx · primeraplana.mx · puntoyaparteradio.com.mx