E-commerce events scheduled for Chile and Guatemala in October 2026

Major e-commerce events are scheduled for October 2026 in Chile and Guatemala. In Chile, the Santiago Chamber of Commerce (CCS) will host Cyber Monday from October 5 to October 7, marking the 15th anniversary of the event. The initiative aims to strengthen digital commerce by promoting security and transparency for hundreds of participating brands.

In Guatemala, the Chamber of Commerce is organizing CyberDays from October 19 to October 23. This edition focuses on evolving beyond simple promotions to build consumer trust and digital literacy. Recent data indicates that e-commerce has become a profitable business vertical in Guatemala, with 37.4% of consumers identifying as active digital buyers.

On a broader scale, Infobip predicts over 7.3 billion customer interactions during the 2026 Black Friday and Cyber Monday seasons. Research suggests that artificial intelligence is significantly transforming the shopping experience, with 63.2% of consumers having used AI assistants or chatbots for purchases in the past year.