Latin American e-commerce event schedules

Major e-commerce events are scheduled across several Latin American countries for late 2026.

In Chile, Cyber Monday is set for October 5 to October 7, marking the 15th anniversary of the event. While initial reports noted that brands like Falabella and Cannon Home had already announced participation, the Santiago Chamber of Commerce has since confirmed the event will focus on promoting security and transparency in the digital marketplace.

In Argentina, the Cámara Argentina de Comercio Electrónico (CACE) has confirmed Cyber Monday will run from November 2 to November 4, 2026, with many retailers expected to extend benefits into a Cyber Week.

Guatemala is also preparing for CyberDays from October 19 to 23. The Guatemalan Chamber of Commerce aims to foster digital literacy and secure transactions, noting that e-commerce has become a profitable business vertical with approximately 37.4% of consumers classified as active digital buyers.

Broader industry trends suggest a significant shift in consumer engagement. Infobip predicts over 7.3 billion customer interactions during the 2026 Black Friday and Cyber Monday seasons. Additionally, research indicates that artificial intelligence is transforming the retail experience, with 63.2% of consumers having used AI assistants or chatbots for purchases within the past year.