Guerlain to host pre-release event for new fragrance at Isetan Shinjuku

Guerlain is hosting a pre-release pop-up event for its new fragrance line, ‘L’Heure Bleue’, at the Isetan Shinjuku store from August 26 to September 1, 2026. The collection, created by fragrance creation director Delphine Jelk, reinterprets the brand’s 1912 classic for the modern woman.

In addition to the standard L’Heure Bleue Eau de Parfum, the event will feature exclusive products including ‘Amour Céleste’ and ‘Jardin de l’Élysée’. The latter pays homage to the Élysée Palace through scents of bergamot, magnolia, and jasmine.

Customers participating in the Isetan Shinjuku event can receive various limited-edition gifts, such as stickers, key charms, pouches, and tote bags, depending on their purchase amount. A separate promotional event for the new fragrance launch is also scheduled to take place at Matsuya Ginza from September 16 to September 22, 2026.