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Delphine Jelk

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Situations

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2026 global fragrance trends and seasonal shifts

51 clusters · 117 sources · last updated

Latest: Fragrance industry embraces nostalgic and gourmand scent trends

As the summer season concludes, trends are shifting toward floral, warm, and spicy compositions. Hugo Boss has introduced BOSS Bottled Beyond for Her, a floral amber gourmand featuring a contrast between luminous peony a

[ACTIVE] [CULTURE] [DE]

Luxury fragrance industry scent trends

5 clusters · 10 sources · last updated

Latest: Fragrance trends highlight luxury scent profiles and Guerlain's new release

The luxury fragrance market is defined by a shift toward ‘quiet luxury,’ where high-end scents prioritize subtlety and sophistication. This aesthetic relies on high-quality notes like iris, musk, and woody accords to cre

[QUIET] [BUSINESS] [JP]

Guerlain L'Heure Bleue fragrance launch in Japan

2 clusters · 3 sources · last updated

Latest: Guerlain launches new L'Heure Bleue fragrance in Japan

Guerlain initiated a promotional campaign in Japan for its new fragrance line, ‘L’Heure Bleue Eau de Parfum’. The rollout began with a pre-release pop-up event at the Isetan Shinjuku store, which featured exclusive produ

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