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[BUSINESS] · France · 15 sources

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Gironde forest fires of 2026 devastate 42,000 ha, trigger tourism crisis and celebrity aid

In July‑August 2026 a massive forest fire swept through the Gironde department of southwestern France, burning roughly 42,000 hectares of woodland, destroying about 240 houses and forcing the evacuation of around 220,000 residents. The blaze directly or indirectly impacted about 39,000 businesses, and hotel and restaurant activity fell by up to 64 % – a severe blow to a sector that accounts for 7 % of the regional GDP (≈ 3.2 billion €).

Tourism in the area has begun to recover. Early August saw a modest return of visitors to the seaside resort of Arcachon, but occupancy levels remain well below the usual summer peak. Local merchants report a gradual increase in customers while still expressing concern over lingering economic effects.

Several public figures have mobilised to support the victims. Actor‑director Guillaume Canet posted an emotional video urging donations to the French Red Cross, the Fondation de France and the Secours populaire. YouTuber Léna Situations pledged to raise €62,000 for relief, partnering with the brand Asics, and singer‑songwriter Jérémy Frérot also called for aid. Their campaigns have helped channel public generosity toward the affected families and emergency services.

Entities

Arcachon · Croix‑Rouge · Fondation de France · French Red Cross · Gironde (France) · Guillaume Canet · Jérémy Frérot · Léna Situations · Secours populaire

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