WWE creative team reportedly frustrated by Gunther's booking

Reports indicate a sense of frustration and confusion within WWE’s creative team regarding the recent booking of Gunther on SmackDown. Following a highly successful period where he retired several legends, including John Cena, Goldberg, and AJ Styles, some personnel have questioned the direction of his character and his current utilization on the blue brand.

While Gunther has expressed ambitions to pursue the Undisputed WWE Championship held by Sami Zayn, his recent storylines have involved unusual segments, such as a feud with the comedic character Danhausen and Finn Balor. This has led to internal uncertainty about how to best capitalize on the momentum he built as a dominant force in the company.

Meanwhile, the October 16 episode of WWE SmackDown in Sacramento featured several key developments. Undisputed WWE Champion Sami Zayn addressed the crowd regarding his upcoming match against Roman Reigns at Crown Jewel and engaged in a heated verbal confrontation with Trick Williams. Other notable results included Alexa Bliss and Tatum Paxley winning the WWE Women’s Tag Team Titles, and a face-to-face segment between Cody Rhodes and Randy Orton.