GWM launches Ora electric vehicle brand campaign in Australia and New Zealand

GWM has launched a new brand platform for its all-electric Ora range in Australia and New Zealand. Developed via the agency Thinkerbell, the campaign, titled ‘Live a Little mORA’, focuses on the idea that Ora drivers prioritize enjoyment and lightheartedness over strict practicality.

The campaign is led by the Ora 5, the first SUV in the Ora lineup, which features a range of up to 435km and 6kW of vehicle-to-load power. The rollout includes the ‘Fun Police’ hero film and an experiential ‘Fun Stations’ activation that transforms a disused petrol station into an interactive entertainment space.

Additionally, GWM has partnered with the City2Surf fun run, introducing a ‘GWM Funnest Runner’ trophy to reward enjoyment rather than just raw performance.