Haikyu!! anime announces new merchandise and food collaborations

The popular anime series “Haikyu!!” is launching multiple merchandise collaborations in Japan. Shobido Co., Ltd. has begun pre-orders for a new series of lifestyle goods through its official online store. The collection includes hairbands, armbands, eco-bags with pouches, card holders with plushies, tote bags, and mirror charms, featuring character designs for Shoyo Hinata, Tobio Kageyama, Kei Tsukishima, Kenma Kozume, and Tetsuro Kuroo.

Additionally, a collaboration between “Haikyu!!” and Naruto Taiyaki Honpo titled “After School Taiyaki Time” will launch on September 18, 2026. The campaign features 16 characters in original illustrations depicting them visiting a taiyaki shop after club activities. The collaboration will offer various goods, including acrylic stands, tin badges, and plushies, across 25 stores nationwide and a special website. Customers purchasing specific taiyaki flavors—such as Tokachi red bean, premium custard, or Naruto Kintoki sweet potato—can also receive themed packaging and novelty items.