Hailey Bieber expands influence following $1 billion Rhode sale

Hailey Bieber has significantly expanded her influence within the beauty industry following the $1 billion sale of her skincare brand, Rhode, to e.l.f. Beauty. Following the acquisition, Rhode's integration has contributed to a 36% increase in e.l.f. Beauty's quarterly sales, which reached $479.4 million.

Bieber remains involved with the company as the chief creative officer and head of innovation for Rhode. Industry insiders note that her role has transitioned her from a model primarily identified by her marriage to Justin Bieber to a sought-after corporate decision-maker. One veteran studio executive remarked that there has been a