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4 clusters · 14 sources · 64 days · First seen · Last updated

Rhode brand expansion and acquisition

Overview

Following the $1 billion sale of her skincare brand, Rhode, to e.l.f. Beauty, Hailey Bieber has expanded her influence in the beauty industry. The acquisition contributed to a 36% increase in e.l.f. Beauty’s quarterly sales, reaching $479.4 million. Bieber continues to serve as the chief creative officer and head of innovation for Rhode.

Building on commercial success in North America, Rhode is executing a major expansion into 19 European markets through a partnership with Sephora. This rollout marks a significant shift from a primarily digital and North American presence to a widespread physical retail model in Europe, allowing consumers to test textures and shades in person.

The expansion has reached over 500 Sephora locations across the continent, including France, Germany, and Italy. In Paris, the launch has triggered significant consumer demand, with reports of “unprecedented crowds” at the Sephora Opéra location.

The expansion includes the brand’s core skincare and makeup hybrid lineup—such as Glazing Milk, Peptide Lip Tints, and the Pocket Bronze and Highlight Milk collections—as well as the reintroduction of certain limited-edition items. In some regions, exclusive items and limited edition colors have been released specifically for the European Sephora launch. In Denmark, the launch drew significant crowds at Magasin in Aarhus. In Sweden, products are available in Sephora locations in Stockholm, Gothenburg, and Malmö. In Spain, the rollout includes major cities such as Madrid, Barcelona, Valencia, Sevilla, Bilbao, Palma, and Ibiza.

Entities

Rhode · Hailey Bieber · e.l.f. Beauty · Sephora · Justin Bieber

Timeline

  1. [BUSINESS] 2 sources
    Rhode beauty brand expands into 19 European markets via Sephora

    Hailey Bieber’s beauty brand Rhode has expanded into 19 European markets, launching in over 500 Sephora stores following its $1 billion acquisition by e.l.f. Beauty.

  2. [BUSINESS] 10 sources
    Rhode beauty brand expands into Europe via Sephora

    Hailey Bieber’s beauty brand Rhode has launched across 19 European countries, making its products available in Sephora stores following a major retail expansion.

  3. [BUSINESS] 2 sources
    Rhode beauty brand to launch in Sephora Croatia on September 30

    Hailey Bieber’s beauty brand, Rhode, will launch in Sephora across 19 European countries, including Croatia, on September 30, following its billion-dollar acquisition by e.l.f. Beauty.

  4. [BUSINESS] 2 sources
    Hailey Bieber expands influence following $1 billion Rhode sale

    Hailey Bieber's influence in the beauty sector has grown following the $1 billion sale of her brand, Rhode, to e.l.f. Beauty, marking a shift in her professional standing.

Sources

blog.cliomakeup.com · freshmagparis.com · lavanguardia.com · levante-emv.com · longbenton.org.uk · mag.sapo.pt · mcfactory.fr · migogaarhus.dk · nit.pt · pixhawk.org · teklic.hr · vogue.it · zadovoljna.nova.rs · zene.ba

This summary has been updated 5 times: see revision history