Hailey Bieber fronts Miu Miu Fall/Winter 2026 'After Dark' campaign

Hailey Bieber stars alongside model Xiao Wen Ju in Miu Miu’s Fall/Winter 2026 campaign, titled “After Dark.” The campaign was photographed by Zoë Ghertner against an industrial nighttime backdrop and is accompanied by a short film directed by Renell Medrano. Creative direction is credited to Miuccia Prada and Christopher Simmonds, with styling by Lotta Volkova.

The collection, presented at Paris Fashion Week in March, is framed around the theme “Mindful Intimacy,” emphasizing close‑to‑the‑body silhouettes, vintage‑inspired outerwear and poetic detailing. Accessories highlighted include the Vivant, Rendez‑Vous and Arcadie bags, and the re‑introduced Bubble shoe. The campaign launch on July 23 adds to Bieber’s busy 2026, which also saw her front a Victoria’s Secret Valentine’s Day campaign and a Gap collaboration.

The effort underscores Miu Miu’s ongoing partnership with Bieber, who previously fronted the brand’s 2019 and 2022 campaigns, and reinforces the Italian house’s seasonal narrative of femininity, control and self‑possession.