Hailey Bieber fronts SKIMS Everyday Cotton campaign

Model Hailey Bieber has been announced as the face of SKIMS' new Everyday Cotton collection. The campaign, photographed by Mert Alas and promoted by co‑founder Kim Kardashian, showcases Bieber in a nude‑toned cotton bra and matching thong set priced at $82, along with other minimalist styles in pastel shades.

Following the campaign's release, media outlets detailed Bieber's personal wellness routine. She combines high‑intensity training, boxing, weight‑lifting and Pilates, and follows a diet that starts with olive oil and lemon juice, includes gluten‑free meals, smoothies with organic ingredients, and regular lymphatic drainage massages.