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[SITUATION] · [QUIET] · [CULTURE]

12 clusters · 37 sources · 60 days · First seen · Last updated

SKIMS expansion and celebrity backing

Overview

Kim Kardashian continued to promote SKIMS while the brand accelerated its brick‑and‑mortar rollout. Under CEO Jens Grede, SKIMS opened a London flagship and operates 27 owned stores, adding locations in Mexico and the United Arab Emirates. New stores are slated for Seoul later in 2026, with further openings in Delhi and Mumbai that would bring the total to 55 by the end of 2024 and exceed 100 by 2027. Grede reiterated that SKIMS views itself primarily as a fabric company, targeting the majority of shapewear sales that occur in physical retail. Kardashian’s personal real‑estate portfolio was highlighted again, encompassing a minimalist mansion in Hidden Hills (her marital home), a beachfront estate in Malibu, a former Bel Air mansion, a Beverly Hills residence, a Calabasas condo, a new‑build in Palm Springs, and a private lakeside property. The holdings support her estimated $1.4 billion net worth and underscore her role as a high‑profile investor. Hailey Bieber kept her fitness routine in the public eye, posting Instagram photos of herself in tiny pink and black string bikinis while on the beach with her son and husband. She announced a shift from Pilates to heavy resistance training under personal trainer Kirsty Godso, tailored to her career and family demands. The posts also mentioned her cosmetics brand Rhode, which she founded in 2022 and reportedly sold for $1 billion, adding a business milestone to her ongoing fitness narrative linked to SKIMS promotion. In June, Kardashian posted a beach photo in a white string bikini to showcase SKIMS shapewear and praised Love Island USA contestant Kenzie Annis for wearing a SKIMS lace‑cami set, hinting at further product expansions. Later that month she unveiled the “Fits Everybody Lace” micro‑lingerie collection, featuring a leopard‑print bikini, bralette and thong priced between $20‑$38.

Entities

Kirsty Godso · Rhode · Hailey Bieber · Justin Bieber · Jack Blues

Timeline

  1. 9 days ago

    [CULTURE] 7 sources
    Hailey Bieber flaunts toned abs and endorses hydrocolloid patches for blister care

    Hailey Bieber posted bikini photos highlighting her new strength‑training physique and shared that Rhode hydrocolloid pimple patches help heal blisters.

  2. 12 days ago

    [CULTURE] 6 sources
    Hailey Bieber flaunts bikini looks and fitness routine

    Hailey Bieber posted bikini photos on Instagram, showing her son Jack and husband Justin, and explained her new heavy‑resistance workout with trainer Kirsty Godso, while noting her brand Rhode’s recent sale.

  3. 20 days ago

    [BUSINESS] 3 sources
    Kim Kardashian's Skims Retail Push and Expansive Property Portfolio

    Skims expands with a London flagship and new stores in Mexico, UAE, Seoul, Delhi and Mumbai, aiming for 55 stores by year‑end. Kim Kardashian also owns a diverse California property portfolio, including Hidden

  4. 24 days ago

    [HEALTH] 2 sources
    Hailey Bieber adopts weighted‑vest strength training in postpartum fitness routine

    Hailey Bieber’s postpartum routine now focuses on weighted‑vest strength training and heavy lifting, while still doing Pilates, favoring coffee over matcha, and using lymphatic‑drainage massages.

  5. about 1 month ago

    [HEALTH] 2 sources
    Hailey Bieber adopts weighted vest and occlusion bands for strength training

    Hailey Bieber shares an Instagram photo showing her new strength‑training setup with a weighted vest and occlusion bands, aimed at boosting lower‑body muscle and overall fitness.

  6. about 1 month ago

    [CULTURE] 2 sources
    Kim Kardashian launches new SKIMS bikini line as Rob Kardashian reports health update

    Kim Kardashian unveiled SKIMS’s new bikini line with under‑boob cuts and animal‑print designs, while Rob Kardashian was reported healthy, focusing on business and parenting his daughter Dream.

  7. about 1 month ago

    [CULTURE] 4 sources
    Kim Kardashian launches SKIMS micro lingerie collection

    Kim Kardashian unveiled SKIMS’ $58 leopard‑print micro lingerie set on Instagram, branding it the new “Fits Everybody Lace” collection.

  8. about 1 month ago

    [HEALTH] 2 sources
    Hailey Bieber Shifts to Strength Training, Reveals 3‑Move Glute Routine

    Hailey Bieber has switched from Pilates to strength training, partnering with trainer Kirsty Godso on a 3‑move glute workout emphasizing progressive overload.

  9. about 2 months ago

    [CULTURE] 2 sources
    Hailey Bieber's SKIMS campaign fuels social‑media debate on her fitness routine and body image

    Hailey Bieber's SKIMS campaign went viral, prompting debate over her body image and highlighting her rigorous fitness and diet routine.

  10. about 2 months ago

    [CULTURE] 5 sources
    Hailey Bieber fronts SKIMS Everyday Cotton campaign

    Hailey Bieber fronts SKIMS' Everyday Cotton underwear campaign, featuring a nude cotton bra and thong set, while details of her diet and workout routine are also disclosed.

  11. about 2 months ago

    [CULTURE] 10 sources
    Hailey Bieber front‑runs SKIMS “Everyday Cotton” lingerie campaign

    Hailey Bieber headlines SKIMS’ Everyday Cotton lingerie launch, with minimalist photos praised by Kim Kardashian and noted for natural skin tone.

  12. 2 months ago

    [CULTURE] 2 sources
    Kim Kardashian highlights Skims brand in beach photo and Love Island USA post

    Kim Kardashian flaunted SKIMS in a beach bikini and later praised Love Island USA contestant Kenzie Annis for wearing SKIMS pajamas, highlighting the brand's latest items.

Sources

2001online.com · 24sata.hr · archute.com · archynewsy.com · burningpig.com · cinemaBlend.com · cosmopolitan.com · diariopanorama.com · eatanddrink.lu · elle.com · exquis.ro · Foxnews.com · go.org · hellomagazine.com · in.hellomagazine.com · ljepotaizdravlje.ba · ljepotaizdravlje.hr · mercadonegro.pe · mobil.krone.at · moving.ca · netmums.com · newsable.asianetnews.com · noticiasmagazine.pt · perthnow.com.au · portadaestrela.com · promiflash.de · realitytea.com · theblast.com · thestandard.co · us.hola.com · usmagazine.com · vogue.co.uk · vogue.com · vogue.globo.com · womenshealthmag.com · wwbl.com · wwd.com

This summary has been updated 1 time: see revision history