Haircare trends focus on high-shine finishes and frizz control

Recent hair styling trends emphasize the “glossy hair” aesthetic, characterized by extreme smoothness and light-reflecting finishes. Professional stylist Alba Esteban recommends using hyaluronic acid-based treatments, such as L'Oréal Professionnel's Dia Light, to provide hydration and color revival without the use of ammonia.

To prevent breakage and manage hair porosity, Esteban suggests the use of metal-detoxifying masks and lightweight serums. She advises minimizing the use of flat irons to prevent dryness, suggesting that hair should be prepared with lacquer on fine baby hairs to ensure a polished look.

In the consumer market, Pantene has launched the Glowtox Capilar line in Spain. The range includes a leave-in spray designed to control frizz for up to 24 hours and provide heat protection up to 230 °C. Formulated with provitamin B5, vitamin E, and niacinamide, the product aims to smooth the hair surface to enhance light reflection.