Hakata no Shio sound logo tops JOYSOUND karaoke rankings

The three-second sound logo for ‘Hakata no Shio’ has achieved a rare feat by ranking first in the JOYSOUND monthly karaoke rankings for three consecutive months, from July through September. Despite its brevity, the logo has become a viral sensation, with users on social media attempting to achieve high scores on the short track.

To celebrate this success, Hakata Salt Industry and JOYSOUND have launched a collaborative campaign titled ‘#JOYSOUNDdeHakatanoShioChallenge’. Running from September 18 to October 18, 2026, the campaign invites users to sing the sound logo at karaoke venues and post their scoring screens to X (formerly Twitter) for a chance to win themed merchandise sets.

While the sound logo has seen unprecedented popularity in karaoke rankings, representatives from Hakata Salt Industry noted with humor that actual salt sales have not yet seen a significant corresponding increase.