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2 clusters · 2 sources · 27 days · First seen · Last updated

Hakata no Shio sound logo popularity

Overview

The three second sound logo for ‘Hakata no Shio’ became a viral sensation, ranking first in the JOYSOUND monthly karaoke rankings for three consecutive months from July through September. This popularity led to a collaborative marketing campaign between Hakata Salt Industry and JOYSOUND titled ‘#JOYSOUNDdeHakatanoShioChallenge’, which ran from September 18 to October 18, 2026.

In recognition of the strategic communication surrounding this phenomenon, XING Co., Ltd., the operator of JOYSOUND, received the Influence Award at the Press Release Awards 2026. The award highlighted how the company analyzed the trend through the lens of “time performance” (taipa), noting the user preference for singing short, recognizable brand jingles. The campaign has also received recognition at the ACC Tokyo Creativity Awards and the Dentsu Advertising Awards.

Entities

JOYSOUND · Hakata no Shio · U-NEXT HOLDINGS · XING Co., Ltd. · PR TIMES

Timeline

  1. [BUSINESS] 2 sources
    XING wins Influence Award for JOYSOUND sound logo campaign

    XING received the Influence Award at the Press Release Awards 2026 for its strategic campaign highlighting the popularity of the “Hakata no Shio” sound logo on JOYSOUND karaoke.

  2. [BUSINESS] 2 sources
    Hakata no Shio sound logo tops JOYSOUND karaoke rankings

    The ‘Hakata no Shio’ three-second sound logo has topped JOYSOUND karaoke rankings for three consecutive months, prompting a collaborative promotional campaign and merchandise giveaway.

Sources

news.mynavi.jp · xing.co.jp