Hankook & Company Group holds brand strategy knowledge session

Hankook & Company Group held its August 'Knowledge Sharing Session' at its Technoplex headquarters in Pangyo, Gyeonggi-do. The session focused on the theme ‘Brand, Running Beyond Tires into Daily Life!’, aiming to share brand strategy directions and successful know-how from various online and offline events designed to enhance consumer experience.

During the event, Park Ki-nam from the Brand Strategy Team presented insights on expanding customer touchpoints and the planning processes required to connect brand strategies with actual customer experiences. The program is part of a company-wide communication initiative launched in August 2023, based on Chairman Cho Hyun-bum’s philosophy of horizontal communication.

The Knowledge Sharing Session encourages voluntary employee participation to spread the group’s ‘Proactive Culture.’ Previous topics have included AI applications, battery business competitiveness, carbon reduction through resource circulation, and international cultural insights from overseas subsidiaries.