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2 clusters · 3 sources · 4 days · First seen 19 days ago · Last updated 15 days ago

Hankook & Company Group strategic business development

Overview

Hankook & Company Group has been conducting strategic internal sessions to refine its business and brand directions. In late August 2026, the group held an innovation meeting at Pangyo Techno Valley involving Chairman Cho Hyun-bum and approximately 50 executives. This meeting focused on mid-to-long-term strategies to address global uncertainties, such as tariff conflicts and Middle East risks, with a specific emphasis on Artificial Intelligence Transformation (AX) to enhance productivity and autonomous operations.

Following this, the group held a ‘Knowledge Sharing Session’ at its Technoplex headquarters. This session focused on brand strategy, specifically the theme ‘Brand, Running Beyond Tires into Daily Life!’, to explore ways to expand customer touchpoints and connect brand strategies with consumer experiences. These initiatives are part of a broader corporate culture of horizontal communication and proactive engagement within the group.

Entities

Hankook & Company Group · Cho Hyun-bum · Hankook Tire & Technology · Pangyo Techno Valley · Technoplex

Timeline

15 days ago

[BUSINESS] 2 sources
Hankook & Company Group holds brand strategy knowledge session
Hankook & Company Group held a brand strategy knowledge-sharing session at its Pangyo headquarters to enhance employee communication and consumer experience expertise.
19 days ago

[BUSINESS] 3 sources
Hankook & Company Group holds innovation meeting to refine business strategy
Hankook & Company Group held an innovation meeting to refine mid-to-long-term strategies, focusing on AI transformation (AX) and manufacturing innovation to enhance global mobility technology competitiveness.

Sources

autotimes.co.kr · biz.heraldcorp.com · newstomato.com