Hankook & Company Group holds innovation meeting to refine business strategy

Hankook & Company Group held an innovation meeting from August 20 to 21 at the Pangyo Techno Valley to refine its mid-to-long-term business strategies. Attended by Chairman Cho Hyun-bum and approximately 50 executives, the meeting focused on six subsidiaries, including Hankook & Company and Hankook Tire & Technology.

Key discussions centered on responding to global uncertainties, such as tariff conflicts and Middle East risks, while enhancing competitiveness across business sectors. A major priority was Artificial Intelligence Transformation (AX). The group aims to move beyond simple digital transformation by building an AI operating system that integrates into actual business processes and manufacturing sites. This includes implementing physical AI in production and logistics to improve productivity, quality, and autonomous operational capabilities.

The group intends to leverage its ‘Hankook’ integrated brand strategy to create synergies between subsidiaries and expand into future technology sectors to strengthen its position as a global mobility tech group.