Hankook Tire named official partner for 2026 Gulf Cup

Hankook Tire has announced its participation as the sole official tire brand partner for the 2026 Gulf Cup. The tournament, organized by the Arab Gulf Cup Football Federation (AGCFF), will take place in Jeddah, Saudi Arabia, from September 23 to October 6.

The event features national teams from eight Gulf nations: Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain, Oman, Iraq, and Yemen. Matches will be held at King Abdullah Sports City Stadium and Prince Abdullah Al Faisal Stadium.

Through this partnership, Hankook Tire intends to increase brand visibility via LED stadium advertisements, large-scale screen displays, and media backdrops. The company also plans to engage fans through social media activities, prize events, and hosting local business partners to strengthen regional relationships. This move expands the company's Middle Eastern presence from club and league-level sponsorships to major international competitions.