Hanoi travel searches surge ahead of Big Bang concert

Travel‑booking platform Traveloka recorded a four‑fold increase in domestic travel searches for Hanoi in the weeks leading up to the Big Bang concert scheduled for 24‑25 October at My Dinh Stadium. The rise mirrors similar spikes seen for other international music events, such as EXO’s show in Ho Chi Minh City and BTS’s tour in Bangkok, indicating that large‑scale concerts are becoming a major driver of travel demand in Vietnam.

The trend reflects Vietnam’s growing position on Asia’s music‑tourism map. Data from 2023 show that the Blackpink concerts in Hanoi generated roughly 630 billion VND in visitor revenue, with about 65 % of attendees coming from abroad, including China, South Korea, Japan, the United States and Europe. Industry forecasts project the global music‑tourism market to exceed $330 billion by 2033, driven by younger travelers seeking experiential trips tied to live performances.