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Vietnam tourism growth expands via regional ties and MICE

Overview

Vietnam’s tourism sector is entering a significant growth cycle. In the first half of 2026, the country welcomed approximately 12.3 million international visitors, a 14.9% year-on-year increase. Da Nang has emerged as a primary driver, hosting nearly 9.8 million guests during this period. However, the industry faces a critical bottleneck due to a widespread shortage of hospitality and hotel personnel.

Regional cooperation is expanding through the CLMV Joint Action Plan for 2026–2028, focusing on coordinated marketing and the ‘One Journey, Three Destinations’ vision.

Phu Quoc is solidifying its status as a premier luxury and MICE hub, supported by the Politburo’s Resolution 26-NQ/TW, which targets up to $90 billion in tourism revenue by 2030. The island welcomed nearly 8.6 million visitors in the first nine months of 2026, with tourism activities generating over VND 45.97 trillion. International interest is surging; search interest from India has seen massive increases, and the island is attracting travelers from Central and Eastern Europe via direct routes, including new winter season flights from Russia.

To support the 2027 APEC Economic Leaders’ Week, infrastructure and luxury offerings are accelerating. This includes the construction of the DT. 975 provincial road and a Light Rail Transit (LRT) system to connect the airport to the APEC Convention and Exhibition Center. Additionally, the MICHELIN Guide has announced its expansion to Phu Quoc, with the first selections expected in mid-2027 to leverage gastronomy for international delegates. Meanwhile, Lào Cai has also reported strong growth, receiving over 9.8 million visitors in the first nine months of 2026.

Entities

Vietnam · Phú Quốc · Expedia · Thailand · Sun Group

Claims

What the coverage asserts, and how many sources carry each claim.

Timeline

  1. [CULTURE] 2 sources
    Da Nang and Phu Quoc named among world's top trending destinations

    Skyscanner's 2027 trending destinations list features Da Nang as a top global spot and Phu Quoc as a trending destination for the Indian market.

  2. [BUSINESS] 6 sources
    Sun Group promotes Phu Quoc as MICE destination at ITB Asia

    Sun Group is showcasing Phu Quoc as a major MICE destination at ITB Asia, highlighting infrastructure investments and integrated travel services ahead of APEC 2027.

  3. [CULTURE] 4 sources
    Phu Quoc emerges as a leading tourism destination in Southeast Asia

    Phu Quoc is seeing rapid tourism growth across Southeast Asia, outperforming major global cities in Traveloka rankings and receiving high accolades from Condé Nast Traveler and Expedia.

  4. [BUSINESS] 2 sources
    Phu Quoc infrastructure project accelerates for APEC 2027

    Phu Quoc is accelerating construction of the 10-lane DT. 975 road and a new Light Rail Transit (LRT) system to support the APEC 2027 summit, connecting the international airport to the APEC convention center.

  5. [CULTURE] 4 sources
    Phu Quoc to receive first MICHELIN Guide selection in 2027

    The MICHELIN Guide is expanding to Phu Quoc, Vietnam, with its first restaurant selection expected in mid-2027, coinciding with the island hosting APEC to boost tourism and gastronomy.

  6. [BUSINESS] 8 sources
    Phu Quoc welcomes first direct flight of Russian tourists for winter season

    The first direct flight of the 2026-2027 winter season landed in Phu Quoc, bringing 370 Russian tourists to the island via Vietjet Air and Anex Tour Vietnam.

  7. [CULTURE] 2 sources
    Phu Quoc island emerges as popular tropical destination

    Vietnam's Phu Quoc island is seeing increased popularity among European travelers, offering UNESCO-protected nature, tropical beaches, and various resort packages.

  8. [BUSINESS] 4 sources
    Vietnam tourism sees significant growth in Lào Cai and Phú Quốc

    Vietnam's tourism industry shows strong growth, with Lào Cai hosting 9.8 million visitors and Phú Quốc seeing a 53% increase in international arrivals during early 2026.

  9. [BUSINESS] 5 sources
    Phu Quoc aims to become a major MICE and luxury tourism hub

    Phu Quoc is emerging as a premier MICE and luxury coastal destination in Vietnam, supported by national tourism goals and high international rankings from Expedia and CN Traveler.

  10. [CULTURE] 2 sources
    Phu Quoc emerges as a premier luxury destination in Southeast Asia

    Phu Quoc is emerging as a major luxury destination in Southeast Asia, highlighted by Thai media for its high-end resorts and convenient travel access from Bangkok.

  11. [BUSINESS] 4 sources
    Vietnam tourism sees strong growth in Phu Quoc and Khanh Hoa

    Vietnam's tourism sector shows strong growth in 2026, with Phu Quoc seeing a surge in Russian and Chinese interest and Khanh Hoa reporting a 67.9% increase in international visitors.

  12. [BUSINESS] 6 sources
    Vietnam tourism growth boosts banking and monetary policy

    Vietnam’s tourism growth is boosting the banking sector by driving consumer credit and expanding cashless payment adoption across the country.

  13. [BUSINESS] 3 sources
    Vietnam tourism enters growth cycle amid hospitality labor shortages

    Vietnam's tourism sector is seeing significant growth, with Da Nang leading international arrivals, but a nationwide shortage of skilled hospitality staff poses a major challenge to sustained expansion.

  14. [BUSINESS] 2 sources
    CLMV nations adopt joint tourism action plan for 2026–2028

    Cambodia, Lao PDR, Myanmar, and Viet Nam have adopted a 2026–2028 Joint Action Plan to boost regional tourism through improved connectivity and the ‘One Journey, Three Destinations’ vision.

  15. [CULTURE] 7 sources
    Phu Quoc sees rising tourism and global recognition

    Phu Quoc is seeing a tourism boom, with high visitor numbers for Vietnam's National Day and a ranking as one of the world's top 10 most searched island destinations for 2026.

  16. [BUSINESS] 6 sources
    Mekong nations agree on 2026–2028 tourism cooperation plan

    Tourism ministers from Cambodia, Laos, Myanmar, and Vietnam have agreed on a 2026–2028 cooperation plan to boost regional tourism through cross-border travel, culinary experiences, and joint branding.

  17. [BUSINESS] 4 sources
    Vietnam targets Southeast Asian medical tourism leadership

    Vietnam aims to become a competitive Southeast Asian medical tourism hub, targeting 750,000 international visitors by 2030 through a new development plan for 2026-2030.

  18. [BUSINESS] 2 sources
    Vietnam expands cross-border QR payments for international tourists

    International tourists from China, South Korea, Thailand, Laos, and Cambodia can now use their home payment apps to scan VNPAY-QR codes in Vietnam, bypassing the need for cash exchange.

  19. [CULTURE] 2 sources
    Vietnam tourism sees growth through regional cooperation and rising international demand

    Vietnam's tourism sector is expanding through increased European interest, regional partnerships with South Korea and Thailand, and a growing focus on sustainable travel and integrated ecosystems.

  20. [BUSINESS] 3 sources
    Vietnam tourism to top one million Russian visitors by 2026

    Vietnam expects over one million Russian tourists by 2026, while Asia‑Pacific tourism is forecast to grow to nearly 790 million arrivals by 2028, led by Vietnam, Japan, Thailand and Malaysia.

  21. [BUSINESS] 5 sources
    Vietnam records nearly 14 million foreign visitors Jan‑July 2026

    Vietnam saw almost 14 million foreign tourists Jan‑July 2026, hitting 56 % of its target, with strong growth from China, South Korea, Russia and Europe; the surge boosted Da Nang’s economy and hospitality sales

  22. [BUSINESS] 2 sources
    Vietnam's luxury wedding and wellness tourism draws high‑spending visitors

    Vietnam is attracting high‑spending luxury weddings and expanding wellness resorts, boosting tourism revenue with venues like Da Đang, Phu Quoc and Quang Ninh.

  23. [BUSINESS] 2 sources
    Vietnam's Phu Quoc Island Sets Record International Visitor Numbers, Surpassing Maldives

    Phú Quôc Island saw a 30% visitor increase in early 2026, with 1.5 million international tourists, revenue of 36.4 trillion VND, and surpassed Maldives in arrivals, earning multiple global tourism awards.

  24. [BUSINESS] 12 sources
    Vietnam tourism boom drives Cam Ranh airport expansion and record passenger traffic

    Vietnam's tourism surge prompts a 12 000 billion VND upgrade at Cam Ranh Airport, lifts national passenger traffic past 76 million, and drives strong visitor growth and revenue in Hanoi, while Vietnamese trips

  25. [CULTURE] 3 sources
    Vietnam highlights cultural heritage and sports ahead of ASEAN Cup

    Vietnam prepares for ASIAD volleyball, celebrates Vovinam, digital heritage, a globally released film, a 7‑0 football win, Da Nang coffee promotion, and Hue’s heritage music festival ahead of the ASEAN Cup.

  26. [CULTURE] 3 sources
    Ho Chi Minh City night museums boost cultural tourism and nighttime economy

    Ho Chi Minh City’s museums now open evenings for concerts, tea‑ceremonies and art shows, aiming to draw youth, boost cultural tourism and grow the night‑time economy.

  27. [CULTURE] 5 sources
    Vietnam's coastal festivals drive tourism surge in 2026

    Vietnam's Quy Nhơn and Da Nang festivals in 2026 feature cultural displays, fireworks and food events, aiming to boost tourism and generate over VND 32 trillion in revenue.

  28. [CULTURE] 2 sources
    Vietnam pushes cultural tourism with new arts‑tourism projects in Ho Chi Minh City and Gia Lai

    Vietnam’s Ho Chi Minh City signed an MoU to turn performances into tourism products, while Gia Lai launched a 2026‑2030 plan to preserve and promote Bình Định hát bội and bài chòi, targeting UNESCO listing and

  29. [CULTURE] 6 sources
    Vietnam ramps up cultural soft power with international festivals and strategy

    Vietnam’s 2030‑2045 cultural strategy aims for top ASEAN soft‑power standing, backed by 2026 international festivals, martial‑arts and esports events, and plans for overseas cultural centres.

  30. [CULTURE] 10 sources
    Vietnam expands tourism strategy with halal framework and culinary focus

    Vietnam launches a halal tourism decree, promotes culinary tourism and a night‑economy strategy to boost high‑value travel and earnings.

  31. [BUSINESS] 2 sources
    Sun PhuQuoc Airways launches Bangkok–Phu Quoc service as fleet targets 32 aircraft by 2026

    Sun PhuQuoc Airways, Vietnam’s newest airline, plans a 32‑aircraft fleet by 2026 and will start a daily Bangkok‑Phu Quoc route on 8 Aug 2026, expanding its presence in six Asian markets.

  32. [BUSINESS] 2 sources
    Lam Dong province targets $42 bn investment to make Da Lat an international tourism hub

    Lam Dong aims for $38‑42 bn investment to boost Da Lat into an international tourism hub, targeting 10% GRDP growth and attracting over 600 000 visitors during the 2024 holiday.

  33. [CULTURE] 2 sources
    Vietnam schedules major 2026 cultural events in Hanoi and Can Tho

    Vietnam will host two major 2026 cultural events: Hanoi's Creative Space Design Competition targeting innovative urban design, and Cần Tho's Water Culture Festival (Dec 30 2026–Jan 4 2027) featuring drone shows

  34. [CULTURE] 9 sources
    Vietnam's Tan Hoa village leads community‑based tourism transformation

    Vietnam’s Tan Hoa village, UN’s 2023 Best Tourism Village, has transformed poverty into jobs for 100 locals and 10,000 annual visitors; nearby Sin Suoi Ho earned ASEAN’s community‑tourism award.

  35. [BUSINESS] 4 sources
    Vietnam Airlines wet‑leases Cebu Pacific A320neo for summer domestic routes

    Vietnam Airlines wet‑leases a Cebu Pacific A320neo from 15 July‑7 Sept 2026 to cover domestic summer demand, selling tickets under its brand while using Cebu Pacific crew.

  36. [CULTURE] 3 sources
    Vietnam boosts culinary tourism with chef Martin Yan partnership

    Vietnam leverages international awards and a new partnership with chef Martin Yan to turn its cuisine into a major tourism product, aiming at a $20 bn market by 2034.

  37. [CULTURE] 2 sources
    Vietnam sets 2045 goal to become regional cultural and creative hub

    Vietnam's new cultural diplomacy strategy targets UNESCO recognition, ten heritage tourism sites and a regional creative‑hub status by 2045, linking culture to soft‑power and economic growth.

  38. [CULTURE] 2 sources
    Vietnam's Gia Lai hot springs and Khanh Hoa bird‑nest islands attract tourists with unique experiences

    Vietnam's Gia Lai hot springs let tourists boil eggs in mineral water, while Khanh Hoa's swiftlet‑nest islands offer tours of historic bird‑nest sites, blending nature, culture and local hospitality.

  39. [CULTURE] 2 sources
    Vietnam builds national heritage data bank to power cultural industry

    Vietnam is creating a national heritage data bank to standardise and share cultural assets, while the sold‑out show “Đất Nước Thiên Hùng Ca” illustrates how modern artistic storytelling can boost the cultural‑c

  40. [BUSINESS] 10 sources
    Vietnam sees 15.4% rise in international air passenger traffic in H1 2026

    Vietnam's international air passenger traffic rose 15.4% to 26.2 million in H1 2026, while cargo grew 21.3%; the surge raises operational and safety challenges.

  41. [CULTURE] 9 sources
    Khanh Hoa Sea Festival 2026 launches with international carnival parade

    Khanh Hoa’s Sea Festival 2026 opened with speeches on maritime development and a carnival parade of 1,200+ performers, drawing hundreds of thousands of visitors and showcasing Vietnam’s blue‑economy goals.

  42. [CULTURE] 2 sources
    Vietnam Summer Camp 2026 in Hue brings together overseas Vietnamese youth

    Over 100 overseas Vietnamese youth from 32 nations attended Vietnam Summer Camp 2026 in Hue, engaging in language, cultural activities and historic site tours, fostering diaspora ties to Vietnam.

  43. [BUSINESS] 6 sources
    Vietnam's Sun PhuQuoc Airways expands amid A321neo engine shortage

    Sun PhuQuoc Airways expands its fleet to 32 aircraft while Vietnam battles a shortage of Pratt & Whitney engines that has grounded 17 A321neo jets, affecting schedules amid rising international passenger demand

  44. [CULTURE] 2 sources
    Vietnam's Côn Sơn Island Named Top Off‑Grid Destination by Lonely Planet

    Lonely Planet lists Vietnam’s 51‑km² Côn Sơn Island as a top off‑grid travel spot for 2026, noting its pristine beaches, historic prison sites and turtle‑nesting attractions.

  45. [SPORTS] 2 sources
    Vietnam to host 7,000 athletes at Sports Festival 2026

    Vietnam will host about 7,000 athletes at the 2026 Sports Festival, including the first International Martial Arts Festival in Hanoi, as part of a wider cultural‑heritage push.

  46. [BUSINESS] 3 sources
    Vietnam's music tourism fuels travel surge as concerts drive itineraries

    Music tourism is reshaping Vietnamese travel, with concerts sparking multi‑day trips and boosting domestic and cross‑border demand; the sector is projected to reach $330 bn globally by 2033.

  47. [CULTURE] 3 sources
    Vietnam's pho roadshow concludes in Berlin

    Vietnam's three‑week European pho roadshow ended in Berlin, drawing 200 guests and promoting Vietnamese cuisine as cultural diplomacy.

  48. [CULTURE] 2 sources
    Hanoi launches inaugural International Martial Arts Festival

    Hanoi will host its inaugural International Martial Arts Festival Aug 7‑9 2026 at the Thang Long Imperial Citadel, drawing thousands of domestic and foreign participants for competitions, demos and cultural‐her

  49. [BUSINESS] 3 sources
    Vietnam positions cuisine as catalyst for tourism growth

    Vietnam aims to boost tourism by promoting its cuisine, citing rising global rankings, strong tourist food spending, and a goal to be a top Asian culinary destination by 2035.

  50. [BUSINESS] 3 sources
    Sun PhuQuoc Airways recruits cabin crew, offering up to 90 million VND monthly

    Sun PhuQuoc Airways is hiring international cabin crew, offering up to 90 million VND monthly and extensive perks as it expands its fleet and route network.

  51. [CULTURE] 2 sources
    Hanoi travel searches surge ahead of Big Bang concert

    Searches for travel to Hanoi rose four‑fold ahead of the Big Bang concert on 24‑25 Oct, underscoring music tourism’s expanding impact in Vietnam.

  52. [BUSINESS] 2 sources
    Phú Quốc Island in Vietnam records 30% rise in visitors in first half of 2025

    Phú Quốc island saw a 30% visitor increase in H1 2025, with international arrivals up 50% and tourism revenue rising 46%, driven by visa‑free policies and new resorts.

  53. [BUSINESS] 2 sources
    Lam Dong province launches tourism drive for 2026 summer season

    Lam Dong province boosts 2026 summer tourism with new products, a promotional campaign and events, reporting 12 million visitors and $1.28 bn revenue in the first half of the year.

  54. [CULTURE] 2 sources
    Vietnam Summer Camp 2026 launches with 100+ overseas youth on heritage tour

    Over 100 overseas Vietnamese youths from 32 nations joined a 14‑day heritage tour in Vietnam, launched by Deputy Foreign Minister Lê Thị Thu Hằng to strengthen cultural ties.

  55. [BUSINESS] 2 sources
    Gia Lai Provincial Hotel in Quy Nhơn posts record revenue after Covid recovery

    Gia Lai Provincial Hotel in Quy Nhơn recovered from COVID‑19 setbacks, posting a record VND 65 billion revenue in 2025 after steady growth since 2017.

  56. [CULTURE] 3 sources
    Vietnam unveils major heritage restoration and cultural festivals in July 2026

    Vietnam restores the Duong Long Cham towers, opens a major Nguyen‑dynasty exhibition in Hue, hosts the Da Nang fireworks and Vietnam‑Japan festivals, launches Grand Esports 2026, and offers free cinema weeks to

  57. [BUSINESS] 6 sources
    Vietnam's NCB launches VietQR Global for cross‑border QR payments

    NCB's VietQR Global enables international tourists in Vietnam to make instant QR payments via apps like Alipay and UnionPay, initially covering China, South Korea, Thailand, Laos and Cambodia and expanding to更多

  58. [CULTURE] 2 sources
    Miss Vietnam 2026 pageant draws dozens of university titleholders

    Miss Vietnam 2026 sees hundreds of applicants, many university beauty queens, and features seven contestants from host city Hai Phong, highlighting education, talent and community values.

  59. [CULTURE] 3 sources
    Vietnam uses art and digital technology to revive heritage sites

    Vietnam is revitalising historic sites with art, performances and 3D‑mapping exhibitions, linking heritage to modern audiences while stressing careful preservation.

  60. [CULTURE] 12 sources
    Portugal's Macedos Pirotecnia Wins 2026 Da Nang International Fireworks Festival

    Portugal’s Macedos Pirotecnia won the 2026 Da Nang Fireworks Festival, earning US$20,000 as the event drew a record 2.72 million visitors and boosted the city’s tourism.

  61. [CULTURE] 3 sources
    Hue's Tràng Tiền Bridge Showcases City's Unique UNESCO Heritage

    Hue, Vietnam, home to eight UNESCO sites, features the uniquely designed Tràng Tiền Bridge and a 250‑year imperial heritage.

  62. [BUSINESS] 2 sources
    Sun PhuQuoc Airways rolls out hotel check‑in and NCB partnership benefits

    Sun PhuQuoc Airways adds hotel check‑in service in Phú Quốc and teams with NCB to give priority check‑in, lounge access and 50 % cash‑back on Sun Group spending.

  63. [BUSINESS] 2 sources
    Vietnam Travel Day 2026 draws 150 international tour operators to Gia Lai Province

    Vietnam Travel Day 2026 in Gia Lai Province (Aug 13‑17) will host 550 tourism firms, including 150 international tour operators, with B2B matchmaking and a travel forum organized by the Vietnam Tourism Assoc.,

  64. [BUSINESS] 2 sources
    AEON Mall to start construction of 875‑940 billion VND shopping centre in Ninh Binh

    AEON Vietnam will break ground in August 2026 on a 875‑940 billion VND shopping centre in Ninh Binh, aiming to open by Q4 2027, part of its larger Vietnamese expansion.

  65. [CULTURE] 4 sources
    Australian tourists increasingly choose Vietnam over Thailand and Bali

    Australian travelers are flocking to Vietnam, with Jetstar passenger numbers up 30 % and tourism experts citing strong value, low costs and rising interest in cities like Da Nang.

  66. [BUSINESS] 2 sources
    Vietnam airline tickets drop to as low as 38,000 đồng on popular routes

    Vietnam airlines slash base fares to as low as 38,000 đồng on key domestic routes, with final prices around 650,000 đồng after taxes, as fuel costs fall and capacity rises.

  67. [CULTURE] 2 sources
    Vietnam's community tourism villages draw thousands, lifting rural incomes

    Vietnam's community tourism villages like Tan Hoa, Sin Suoi Ho and Tra Que attract thousands of visitors, create jobs and lift rural incomes through sustainable, culturally focused tourism.

  68. [CULTURE] 3 sources
    Vietnamese officials promote pho for UNESCO heritage status and showcase cuisine across Europe

    Vietnam promotes pho internationally, seeking UNESCO intangible heritage status and showcasing its cuisine across European venues.

  69. [CULTURE] 3 sources
    Vietnam postpones Khánh Hòa supermodel contest as Asian Dance Sport Championship opens in Ho Chi Minh City

    Vietnam postponed the Khánh Hòa “Supermodel and Male King 2026” contest due to low entries, while Ho Chi Minh City hosted the Asian Dance Sport Championship with participants from 32 nations.

  70. [BUSINESS] 2 sources
    Russian tourists to Vietnam surge 186% in first half

    Russian arrivals to Vietnam jumped 186% to 743,000 in H1, making Russia the third‑largest tourist market and boosting total international visitors to 12.2 million.

  71. [BUSINESS] 5 sources
    Vietnam Airlines lifts flight frequencies to Japan, South Korea and Taiwan

    Vietnam Airlines is adding flights to Taiwan, Japan and South Korea, raising weekly services from Hanoi and Da Nang in 2026 to meet high travel demand.

  72. [CULTURE] 3 sources
    Lý Sơn Island in Vietnam Gains Spotlight as ‘Jeju of Vietnam’ for Volcanic Landscape and Tourism Growth

    Vietnam’s Lý Sơn island, dubbed the ‘Jeju of Vietnam’, is a 10 km² volcanic heritage site with peaks, crater lake and historic ruins, now seeing rising tourist interest.

  73. [BUSINESS] 7 sources
    Vietnam's tourism boom drives surge in luxury hotel projects and golf offerings

    Vietnam saw record tourist arrivals in early 2026, spurring luxury hotel expansions by IHG and growth in upscale golf and festival offerings.

  74. [BUSINESS] 2 sources
    Sun PhuQuoc Airways launches major cabin crew recruitment drive in Hanoi

    Sun PhuQuoc Airways announces a July 18 recruitment roadshow in Hanoi, targeting 1,000 cabin crew hires with competitive pay, benefits and scholarships as Vietnamese airlines ramp up salaries and training aid.

  75. [CULTURE] 5 sources
    Vietnam tourism authority highlights top 10 beaches as visitor numbers surge

    Vietnam’s tourism board promotes Lonely Planet’s top‑10 beach list as international arrivals jump 14‑15% in early 2026, revenue rises and new flight routes launch, while local community projects boost cultural

  76. [BUSINESS] 3 sources
    Vietjet launches 0‑dong ticket sale and 20% discount for higher classes

    Vietjet's 3‑day sale (7‑9 July 2026) offers 0 VND Eco tickets (taxes extra) and 20% off Deluxe/SkyBoss/Business fares with code SALE77, limited seats, and fraud warnings.

  77. [CULTURE] 2 sources
    Vietnam tourism expands with climate-driven trends and growing Chinese visitor numbers

    Vietnam tourism pivots to climate‑driven trends, with Khe Sanh coffee tourism, Chinese visitors leading arrivals, and safety measures in Thanh Hóa to protect tourists.

  78. [BUSINESS] 2 sources
    Cần Thơ charts ambitious tourism boost in expanded development zone

    Cần Thơ’s 6 July conference set a tourism growth plan, noting a 19% visitor rise to 7.5 million in H1 2026, but stress‑ing the need for differentiated products, infrastructure upgrades and AI‑driven cruise‑port

  79. [BUSINESS] 2 sources
    AEON Mall expands in Da Nang with second 10‑ha commercial complex

    Da Nang approved a 10‑ha lease for AEON Mall’s second complex in Hòa Xuân, costing ~4.38 trn VND and slated to open after the first mall launched in July 2026.

  80. [BUSINESS] 4 sources
    Sun PhuQuoc Airways launches domestic Dong Hoi routes and adds daily Seoul flights from Hanoi and Ho Chi Minh

    Sun PhuQuoc Airways launches domestic Dong Hoi routes and adds daily nonstop flights from Hanoi and Ho Chi Minh City to Seoul, starting August 2026.

  81. [CULTURE] 3 sources
    Vietnam's tourism boom spotlights Da Nang, Hoi An and Ha Long Bay

    Vietnam’s tourism is booming, with Da Nang’s luxury resorts, Hoi An’s UNESCO heritage, and Ha Long Bay’s iconic landscape drawing more French visitors while authorities grapple with overcrowding.

  82. [BUSINESS] 3 sources
    Vietnam Railways cuts passenger fares by 10% for summer travel

    Vietnam Railways cuts fares 10% for July‑August 2026, saving up to VND 280,000 per ticket; buses and airlines also lower prices after fuel drops, while freight costs stay high.

  83. [BUSINESS] 2 sources
    Vietnam Airlines passengers hit with unexpected VND 600,000 hand‑luggage fees

    Vietnam Airlines forces passengers whose main hand‑bag exceeds 10 kg to pay up to VND 600,000 for checked‑baggage, despite staying under the 12 kg total limit.

  84. [CULTURE] 2 sources
    Vietnam's Lăng Cô Beach Hosts VUNGOC&SON 'Mùa hè đẹp nhất' Fashion Show

    VUNGOC&SON showcased their 'Mùa hè đẹp nhất' collection on Lăng Cô beach, Vietnam, with a white sand runway and live orchestra; MC Hoàng Oanh attended with her son.

  85. [CULTURE] 2 sources
    Vietnam's Khmer community preserves intangible cultural heritage

    Vietnam's Khmer groups have secured national intangible heritage status for the Chhay‑dam drum dance, mask‑making and five‑tone orchestra, ensuring these traditions persist across generations.

  86. [BUSINESS] 5 sources
    Vietnam tourism records over $9 billion revenue and 12 million foreign arrivals in first half of 2026

    Vietnam’s tourism earned over $9 billion in H1 2026, saw 12 million foreign arrivals (+15% YoY) led by China, South Korea and fast‑growing Russia, and posted a $950 million surplus.

  87. [CULTURE] 2 sources
    Vietnam's Tân Hóa village earns UN award for weather‑adapted tourism

    UN Tourism named Tân Hóa, Quảng Trị, Vietnam, the world’s best tourism village for its flood‑adapted model, mixing safe homestays, cave tours and Nguồn cultural experiences.

  88. [BUSINESS] 4 sources
    AEON Mall opens first Da Nang shopping centre, creating 1,700 jobs

    AEON Mall opened its first Da Nang centre on 3 July 2026, a 30,000 m² mall with 60 stores, expected to create 1,700 jobs and strengthen Vietnam‑Japan ties.

  89. [CULTURE] 2 sources
    Vietnam promotes coastal tourism in Thanh Hóa and Nghệ An

    Vietnam highlights Thanh Hóa’s cultural sites and eco‑tourism projects, while promoting Nghệ An’s Quỳnh coastal stretch, drawing visitors to its pristine beaches, caves and local cuisine.

  90. [CULTURE] 2 sources
    Ho Chi Minh City launches water fireworks to mark 50th anniversary of Saigon‑Gia Định naming

    Ho Chi Minh City will hold a 15‑minute fireworks show on 2 July, featuring water‑fireworks at the An Khánh river tunnel, to celebrate the 50th anniversary of Saigon‑Gia Định’s naming.

  91. [CULTURE] 2 sources
    Quảng Trị hosts 2026 Peace Festival opening ceremony

    Quảng Trị opened its 2026 Peace Festival on 4 July at Hiền Lương‑Bến Hải, directed by Đặng Lê Minh Trí, featuring top Vietnamese singers, a dove‑inspired stage and a theme of moving from memory to future.

  92. [BUSINESS] 2 sources
    Vietnam Airlines offers up to 15% discount on summer flights to Côn Đảo 2026

    Vietnam Airlines offers up to 15% off summer flights to Côn Đảo through July 31, 2026, with group discounts, while ACB credit cards add vouchers, lounge access and travel rebates as wellness‑focused tourism sur

  93. [BUSINESS] 4 sources
    Vietnam's Thanh Hóa and Khánh Hòa boost tourism and night‑economy projects

    Thanh Hóa and Khánh Hòa provinces in Vietnam are advancing tourism, digital agriculture, and night‑economy projects, including night beach venues and plans for iconic architecture.

  94. [CULTURE] 2 sources
    Vietnamese beauty queens spotlight international pageants 2026

    Trần Tiểu Vy dazzles at DANAFF 2026 in a Cannes‑worn dress, while Thu Huyền will represent Vietnam at Miss Heritage Global 2026.

  95. [BUSINESS] 2 sources
    Sun PhuQuoc Airways launches largest cabin‑crew recruitment roadshow in Vietnam

    Sun PhuQuoc Airways held its biggest cabin‑crew recruitment roadshow in Ho Chi Minh City, drawing 700+ candidates from several countries, selecting 120 new flight attendants and offering training scholarships,

  96. [CULTURE] 2 sources
    Vietnam hosts Asia Architecture and Tourism Awards 2026 in 150‑million‑year‑old Ngoc Rông cave

    Vietnam held the 2026 Asia Architecture and Tourism Awards inside the 150‑million‑year‑old Ngoc Rông cave, bringing together architects and tourism professionals from around 20 nations.

  97. [BUSINESS] 3 sources
    Vietnam's tourism surge overtakes Thailand, draws record Chinese visitors

    Vietnam welcomed over 21 million tourists in 2025, a 20 % increase, surpassing Thailand for Chinese visitors and boosting infrastructure, visa ease and quality‑tourism initiatives.

  98. [CULTURE] 2 sources
    Vietnam's cultural festivals spotlight heritage abroad

    Vietnam showcased Xam singing in a Czech festival, hosted a Da Nang fireworks finale, organized large domestic festivals, and held diaspora events in Israel while preserving historic woodblocks and promoting Ch

  99. [CULTURE] 3 sources
    Australia and Portugal light up Da Nang at 2026 International Fireworks Festival

    Australia's Skylighter Fireworks and Portugal's Macedos Pirotecnia dazzled thousands at the June 27, 2026 Da Nang International Fireworks Festival qualifiers, prompting extra seating and setting the stage for a

  100. [CULTURE] 3 sources
    Da Nang Fireworks Festival 2026 finals feature China and Portugal

    Da Nang's 2026 International Fireworks Festival final on 11 July will see China’s defending champion and Portugal’s creative team compete under the “Connecting Horizons” theme.

Sources

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