Hanwoo Beef Committee hosts global media and diplomats in Korea

The Hanwoo Board (Hanwoo Jagogeum) recently concluded a ‘Hanwoo Fam Tour’ in Icheon, Gyeonggi Province, aimed at promoting the premium Korean beef brand to international audiences. Under the theme ‘Farm to Table,’ the program invited diplomats and journalists from various nations, including representatives from El Salvador, Paraguay, Australia, and the Philippines, as well as reporters from major international outlets such as The Guardian, Xinhua News Agency, Yomiuri Shimbun, and French public broadcasting.

Participants toured Saebom Farm to observe breeding environments and production processes, followed by a gourmet tasting experience at the Icheon Livestock Cooperative Hanwoo Plaza. The tour also included a visit to the Shinsun P&F processing plant, where attendees observed the entire lifecycle of the product, from bone-out processing to distribution and quality control.

To facilitate international communication, the committee provided on-site interpretation and informational leaflets in Korean, English, Japanese, and Chinese. Min Kyung-cheon, chairman of the Hanwoo Board, stated that the organization intends to expand exchanges with global stakeholders to increase the international recognition and competitiveness of Hanwoo in the global market.