South Korean Hanwoo beef international promotion

The Hanwoo Board initiated global outreach through a ‘Hanwoo Fam Tour’ in Icheon, Gyeonggi Province. This program invited diplomats and journalists from various nations, including representatives from El Salvador, Paraguay, Australia, and the Philippines, to observe breeding, processing, and distribution at facilities like Saebom Farm and Shinsun P&F. Chairman Min Kyung-cheon stated the goal is to increase international recognition and competitiveness in the global market.

Efforts have since expanded toward specific Middle Eastern markets. Importers and distributors from the United Arab Emirates and Qatar visited Haenam to evaluate organic Hanwoo beef for export. To compete with international brands, local producers are emphasizing organic, animal welfare, and low-carbon certifications, while securing contracts with Halal-certified slaughterhouses. Local officials and the Korea Agro-Fisheries and Food Trade Corporation are working toward trade agreements and participation in food expos in the UAE by 2027.