Hapvida implements new strategy focused on efficiency and customer experience

Hapvida is implementing a new transformation agenda focused on operational efficiency, capital allocation discipline, and sustainable growth. Under the leadership of CEO Luccas Adib, who took charge in April, the company is prioritizing the strategic use of data and the enhancement of customer experience.

The company is utilizing granular data analysis to guide decisions across different regions, accounting for specific market characteristics, customer profiles, and service dynamics. Additionally, Hapvida has established a dedicated area to manage the customer journey, aiming to simplify and improve all points of contact. This strategy leverages the company’s integrated model, which combines health insurance plans with its own network of medical services.