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[BUSINESS] · Japan, United States · 2 sources

Hasbro, Nintendo unveil Zelda ‘Heroes of Hyrule’ action figures

Hasbro announced a new line of officially licensed "Zelda Heroes of Hyrule" action figures based on the game *The Legend of Zelda: Tears of the Kingdom*. The series includes three figures—Link (15 cm), Zelda (15 cm) and Ganondorf (19 cm)—each with more than 20 points of articulation and a range of accessories such as shields, swords and interchangeable hand parts.

Pre‑orders began on 31 July 2026 in Japan and the figures are slated for a spring 2027 release. Prices are listed at roughly ¥4,888 for the Link and Zelda figures and ¥6,842 for Ganondorf. The products will be sold through retailers such as Amazon, Rakuten Books and Yahoo Shopping. The launch follows a multi‑year partnership between Nintendo and Hasbro to develop and market Zelda‑themed toys worldwide.

Entities: Ganondorf · Hasbro · Link · Nintendo · Princess Zelda