Hasbro‑Nintendo Zelda action‑figure launch

In late July 2026 Hasbro announced a new licensed partnership with Nintendo to produce a "Heroes of Hyrule" action‑figure line based on *The Legend of Zelda: Tears of the Kingdom*. The first announcement, made on 22 July, detailed a three‑figure set (Link, Zelda, Ganondorf) with over 20 points of articulation, accessories such as the Master Sword and Hylian Shield, and pricing in U.S. dollars. Pre‑orders opened that day through Hasbro Pulse, Amazon, Walmart and other retailers, with an expected spring‑2027 release and initial shipments excluding Japan.

A follow‑up release on 31 July added further details: pre‑orders began in Japan, prices were listed in yen, and additional retail partners such as Rakuten Books and Yahoo Shopping were named. The announcement reiterated the three‑figure lineup, noted the figures' heights (15 cm for Link and Zelda, 19 cm for Ganondorf), and highlighted the multi‑year partnership between the two companies to market Zelda‑themed toys worldwide.