Hasbro and Nintendo launch Zelda action‑figure line for 2027

Hasbro announced a new licensed partnership with Nintendo to produce a 6‑inch “Heroes of Hyrule” action‑figure series based on The Legend of Zelda: Tears of the Kingdom. The first wave includes three figures – Link, Princess Zelda and the Demon King Ganondorf – each with more than 20 points of articulation and game‑inspired accessories such as the Master Sword, Hylian Shield, Gloom Sword and interchangeable hands.

The figures are priced at US $27.99 for Link and Zelda and US $42.99 for Ganondorf. Pre‑orders opened on 22 July 2026 via Hasbro Pulse, Amazon, Walmart and other retailers, with an expected spring‑2027 release (shipping slated for early May 2027). The line was unveiled at San Diego Comic‑Con and will be sold worldwide, though initial shipments do not include Japan.

The launch marks the first major toy collaboration between Hasbro and Nintendo, expanding the Legend of Zelda franchise into premium collectible merchandise.