Heineken announces large-scale festival in Ho Chi Minh City

Heineken has announced “The World Of Heineken®,” a large-scale experiential event scheduled to take place from September 11 to 13, 2026, in Ho Chi Minh City. The event will span along the Saigon River, connecting the Saigon River Park in the Thu Thiem New Urban Area with Creative Park on Luong Dinh Cua Street.

The festival is organized into four distinct themed areas: music, Formula 1, UEFA Champions League, and pickleball. The music zone is set to feature a wide array of Vietnamese artists, including Chi Pu, Soobin, and Hoang Thuy Linh, alongside international hitmaker Charlie Puth.

Sports enthusiasts can engage with the Formula 1 experience, explore a collection of UEFA Champions League winning club jerseys dating back to 1992, or participate in activities centered around the growing popularity of pickleball.