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2 clusters · 5 sources · 3 days · First seen · Last updated

Heineken festival and sports sponsorship in Vietnam

Overview

Heineken has announced ‘The World Of Heineken’, a large-scale experiential festival scheduled for September 11 to 13, 2026, in Ho Chi Minh City. The event will take place along the Saigon River, connecting the Thu Thiem New Urban Area with Creative Park.

The festival is organized into four themed zones: music, Formula 1, UEFA Champions League, and pickleball. The music zone is set to feature international artist Charlie Puth alongside Vietnamese artists such as Chi Pu, Soobin, and Hoang Thuy Linh. Other areas will offer immersive experiences related to racing, football history, and pickleball.

Subsequent details revealed that Heineken will also serve as the title sponsor for the Heineken Pickleball World Cup 2026, an event expected to host nearly 5,000 athletes from over 80 countries and territories.

Entities

Charlie Puth · Heineken · Creative Park · Ho Chi Minh City · Saigon River Park

Timeline

  1. 16 days ago

    [CULTURE] 3 sources
    Heineken announces Pickleball World Cup sponsorship and Ho Chi Minh City event

    Heineken will sponsor the 2026 Pickleball World Cup and host ‘The World Of Heineken’ in Ho Chi Minh City, featuring music by Charlie Puth and experiences themed around F1, football, and pickleball.

  2. 18 days ago

    [CULTURE] 2 sources
    Heineken announces large-scale festival in Ho Chi Minh City

    Heineken will host “The World Of Heineken®” in Ho Chi Minh City from September 11–13, 2026, featuring music by Charlie Puth, Formula 1, UEFA Champions League, and pickleball experiences.

Sources

congnghe.vn · kinhdoanhvaphattrien.vn · thanhnien.vn · thuonghieusanpham.vn · vtv.vn