Heineken announces Pickleball World Cup sponsorship and Ho Chi Minh City event

Heineken has announced its involvement in the Heineken Pickleball World Cup 2026, serving as the title sponsor for the tournament. The event is expected to host nearly 5,000 athletes from over 80 countries and territories.

In conjunction with these sporting efforts, the brand is launching ‘The World Of Heineken’, a multi-sensory experience scheduled to take place from September 11 to 13, 2026, in Ho Chi Minh City. Spanning the Saigon River waterfront between Thu Thiem and An Khanh, the event will feature four distinct themed zones: Music, Formula 1, UEFA Champions League, and Pickleball.

The music zone is highlighted by a performance from international artist Charlie Puth, alongside various prominent Vietnamese artists. Other zones will offer fans immersive experiences related to global racing, football history, and the growing pickleball community.