Heineken launches fan activations for UEFA Champions League final in Brazil and Budapest

Heineken, the global sponsor of the UEFA Champions League, rolled out a series of fan‑focused promotions ahead of the final at Budapest’s Puskás Aréna. In Brazil, the brand introduced the Greenbolim digital foosball experience, a "third beer free" draft promotion, interactive bar challenges, and a traveling trophy tour that visited São Paulo, Porto Alegre and Rio de Janeiro.

In Hungary, Heineken partnered with the Champions Festival at Heroes’ Square, offering a fan bar, football games and a raffle of five tickets that will transport selected fans directly to the final. The festival also includes an after‑party at Vajdahunyad Castle with DJs and live music.