Hengdian World Studios expands into experiential tourism in China

Hengdian World Studios, a massive film complex in eastern China often referred to as “China’s Hollywood,” has launched a new experiential tourism program. The initiative allows visitors to participate in professional-style film shoots on sets that replicate historical locations, such as the Forbidden City and old Shanghai streets.

Since the program's launch in August, more than 2,000 people have participated, with high demand reported during weekends and holidays. The studio reported that bookings are frequently full, particularly during major periods like the National Day holiday.

This trend reflects a shift in Chinese consumer behavior. While a slowing economy and property market slump have impacted spending on luxury goods and home furnishings, there is sustained demand for travel, entertainment, and immersive experiences, including historical re-enactments and interactive film shoots.