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2 clusters · 2 sources · 27 days · First seen · Last updated

Hengdian World Studios experiential tourism growth

Overview

Hengdian World Studios, a major film complex in Zhejiang province often called “Chinese Hollywood,” has seen a rise in experiential tourism. During the National Day holidays in early October, visitors participated in short film productions by paying to play lead roles in cinematic scenes. These experiences include access to scripts, directors, costumes, and professional production resources.

Following the launch of a formal experiential tourism program in August, the studio reported high demand, with over 2,000 participants. This trend reflects a shift in Chinese consumer behavior, where sustained demand for travel and immersive entertainment persists despite broader economic slowdowns in luxury goods and property markets.

Entities

Hengdian World Studios · China · Zhejiang · Hengdian World Studios

Timeline

  1. [BUSINESS] 2 sources
    Hengdian World Studios expands into experiential tourism in China

    Hengdian World Studios in China has introduced experiential tourism, allowing visitors to film their own scenes on professional sets amid a broader shift toward experience-based consumer spending.

  2. [CULTURE] 6 sources
    Hengdian World Studios attracts tourists through film acting experiences

    Tourists at Hengdian World Studios, China's film hub, are increasingly paying to act in short cinematic productions as part of an immersive travel experience.

Sources

devdiscourse.com · toray.co.jp