HexClad expands into Italy and launches hybrid bakeware

American cookware brand HexClad has officially expanded into the Italian market, marking its entry into the country through a partnership with renowned Michelin-starred chef Massimo Bottura. Bottura has joined the HexClad Culinary Council, a collaboration intended to merge American hybrid cooking technology with Italian culinary excellence.

In addition to its market expansion, HexClad is diversifying its product line with the introduction of a new Hybrid Bakeware collection. Developed over four years, this six-piece collection features PFAS-free TerraBond ceramic nonstick technology designed to withstand temperatures up to 900°F. The bakeware is engineered to be dishwasher and metal-utensil safe, including items such as cake pans, baking sheets, and a stainless-steel cooling rack.