HexClad expands into Italy and partners with chef Massimo Bottura

HexClad, a Los Angeles-based premium cookware company, has announced its expansion into the Italian market. To support this move, the brand has appointed internationally acclaimed chef Massimo Bottura to its Global Culinary Council.

As part of the announcement, HexClad has entered into a three-year global partnership with Food for Soul, a nonprofit co-founded by Bottura that focuses on combating food waste and social isolation. HexClad, which specializes in hybrid stainless steel and nonstick cookware, aims to leverage the Italian market to establish further credibility within the global culinary industry.