Hilary Duff fronts Bath & Body Works Fruit Fusion campaign

Hilary Duff appears as the new brand ambassador for Bath & Body Works' "Fruit Fusion" line, starring in a wet‑white tank‑top ad that became completely sheer while promoting the collection.

She posted several behind‑the‑scenes images on Instagram with the caption “Tempted with Fruit Fusion by @bathandbodyworks. Deliciously hydrating.” The campaign showcases four fruit‑scented products—Watermelon Whirl, Tangerine Twirl, Berry Bliss and Banana Blend—and emphasizes the brand’s "consumer first" strategy as it seeks to boost growth.

The advertisement highlights Duff’s fresh, water‑soaked look, matching white underwear, and playful expressions, generating positive fan reactions online.