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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 8 sources · 27 days · First seen · Last updated

Bath & Body Works Hilary Duff campaign

Overview

In early July, Bath & Body Works announced that actress Hilary Duff would front its new Fruit Fusion fragrance line. By early August the promotion had expanded into a large‑scale sales event, offering free body‑care items, buy‑one‑get‑one deals and multi‑unit discounts across the retailer’s range. The campaign highlighted the Fruit Fusion collection alongside other themed products, such as a Mandalorian collaboration, and featured frequent updates to the "Offers" tab with rotating promotions.

Entities

Hilary Duff · Synths 2 · Ruka Hair · Sephora · Bath & Body Works

Timeline

  1. 14 days ago

    [BUSINESS] 8 sources
    Sephora Reintroduces Hair Extensions Category After 20 Years

    Sephora adds braiding extensions to its site for the first time in 20 years, featuring Ruka Hair’s biodegradable collagen fibers.

  2. about 1 month ago

    [CULTURE] 4 sources
    Hilary Duff fronts Bath & Body Works Fruit Fusion campaign

    Hilary Duff headlines Bath & Body Works' new Fruit Fusion campaign, featuring a sheer wet tank top and four fruit‑scented products.

Sources

alpharesourcing.com · beautynewsnyc.com · dictus.uson.mx · harpersbazaar.com · ok.co.uk · stylecaster.com · stylist.co.uk · thebusinesstimes.co.uk