Hilton may introduce new Black Diamond loyalty status

Hilton appears to be introducing a new “Black Diamond” status tier within its Honors loyalty program. This new level would sit above the recently launched Diamond Reserve tier.

This development follows a series of changes to the Hilton Honors hierarchy this year, which included the introduction of the Diamond Reserve tier and a reduction in qualification requirements for both Gold and Diamond status levels. The company has also previously utilized “The Honors Society” branding in internal materials and marketing campaigns.