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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 5 sources · 4 days · First seen · Last updated

Hilton Honors loyalty program tier expansion

Overview

Hilton is reportedly planning to introduce a new elite status tier within its Honors loyalty program called ‘Black Diamond’. This proposed level would sit at the top of the program hierarchy, positioned above the recently launched Diamond Reserve tier.

Internal training materials suggest that if implemented, the Black Diamond tier would rank above existing or proposed levels such as The Honors Society, Diamond Reserve, Lifetime Diamond, and Diamond. The introduction of this tier would shift Diamond status to the fifth position in the hierarchy. While Hilton has not officially announced the new tier or its specific benefits, the move aligns with previous indications from CEO Chris Nassetta regarding the possibility of tiers existing beyond the Diamond Reserve level.

Entities

Hilton Honors · Chris Nassetta · Hilton

Timeline

  1. [BUSINESS] 3 sources
    Hilton Honors reportedly planning new Black Diamond elite tier

    Hilton Honors is reportedly planning to introduce a ‘Black Diamond’ tier, which would sit at the top of its elite status hierarchy above Diamond Reserve and The Honors Society.

  2. [BUSINESS] 3 sources
    Hilton may introduce new Black Diamond loyalty status

    Hilton may introduce a new “Black Diamond” loyalty tier, positioned above the existing Diamond Reserve status.

Sources

boardingarea.com · hustlermoneyblog.com · loyaltylobby.com · milestomemories.com · viewfromthewing.com