Hisense Announces AI-Driven Growth Plan at New York Partner Conference

Hisense AI growth strategy intelligent living V AI OS ConnectLife

Hisense presented a comprehensive AI-powered growth strategy at its Global Partner Conference 2026 in New York, ahead of the FIFA World Cup 2026. CEO Fisher Yu emphasized that “AI is reshaping everything” and outlined five pillars: expanding the AI footprint across the core value chain, converting smart devices into AI-driven home companions, maintaining a long‑term sports marketing strategy, adopting a service‑first approach, and deepening glocalization to create lasting value.

The plan centers on building an integrated AI ecosystem that spans AI Hub, semiconductors, smart energy, laser technology and automotive electronics while strengthening the core smart‑device business. Consumer products such as TVs powered by V AI OS will deliver personalized content, and the ConnectLife platform will enable appliances to manage cooking, laundry, air quality and energy use intelligently, embodying Hisense’s vision of the next era of intelligent living.

Sources

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