Hisense AI growth strategy rollout

Hisense unveiled an AI‑driven growth plan at its Global Partner Conference in New York on July 21, 2026. CEO Fisher Yu outlined five pillars—expanding AI across the value chain, turning smart devices into AI‑powered home companions, maintaining a long‑term sports‑marketing agenda, adopting a service‑first mindset, and deepening market‑specific glocalization. The plan called for building an integrated AI ecosystem covering AI Hub, semiconductors, smart‑energy, laser technology and automotive electronics, while consumer products such as TVs with V AI OS and the ConnectLife platform would deliver proactive, personalized assistance.

A week later, on July 27, 2026, Hisense reiterated the same five‑pillar framework at the same conference and added that it would showcase the new smart‑home technologies at IFA 2026 in Berlin. The follow‑up emphasized the shift of devices from simple command execution to anticipatory assistance, highlighted upcoming exhibits of connected appliances, voice‑controlled management, and enhanced security and privacy features, reinforcing the company’s push to embed AI at the core of everyday home life.