Hisense becomes official partner of Japan's B.LEAGUE, adds LED panels to arenas

Hisense Japan announced a partnership with the B.LEAGUE that will run from the 2026‑27 season. The company will supply LED panels for all 26 B.PREMIER club venues, installing them on benches, court ends and other key locations to boost the live‑spectator experience and support the league’s regional activation goals.

In parallel with the partnership, Hisense produced a promotional video series for the Yokohama DeNA BayStars. In the series, player Tokihiro Doka answered 23 questions in a quiz challenge, earning the Grand Prix and receiving a Hisense 100‑inch U8 television as the prize. The contest was part of the broader marketing effort linking Hisense’s large‑screen TV technology with Japanese professional sports.