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2 clusters · 4 sources · 3 days · First seen · Last updated

Hisense Japan B.LEAGUE sponsorship

Overview

In July 2026 Hisense Japan announced a multi‑year partnership with Japan’s B.LEAGUE basketball competition for the 2026‑27 season. The deal includes supplying and installing Hisense LED video panels across all 26 B.PREMIER club venues to enhance arena experiences and support the league’s regional activation goals.

Alongside the league partnership, Hisense continued its promotional activities with the Yokohama DeNA BayStars baseball team, producing a short video series in which a player answered a 23‑question quiz to win a 100‑inch U8 television. Both snapshots confirm the same sponsorship and marketing initiatives, with the later entry reiterating the LED‑panel rollout and BayStars contest details.

Entities

Yokohama DeNA BayStars · Hisense Japan · B‑League (Japanese basketball league) · Zhang Xifeng · Zhang Kifeng

Timeline

  1. 20 days ago

    [BUSINESS] 2 sources
    Hisense becomes official partner of Japan's B.LEAGUE, adds LED panels to arenas

    Hisense Japan partners with B.LEAGUE to install LED panels in all venues for 2026‑27 and runs a BayStars promo where player Tokihiro Doka wins a 100‑inch TV.

  2. 22 days ago

    [SPORTS] 3 sources
    Hisense Japan expands sports sponsorship with B‑League partnership and BayStars fan contest

    Hisense Japan became official sponsor of Japan's B‑League for 2026‑27, upgrading arena LED panels, while also running a BayStars fan contest that awarded a 100‑inch TV to player Tokitoki Takahiro.

Sources

b.kyodo.co.jp · dtimes.jp · news.cube-soft.jp · radiopolska.pl