Hisense rolls out AI‑driven smart‑home strategy at global conference and IFA 2026

Hisense announced a new global strategy built around artificial intelligence at the Hisense Global Partner Conference 2026 in New York, held just before the FIFA World Cup 2026 final. CEO Fisher Yu outlined five pillars: expanding AI across the value chain, turning smart devices into home companions, sustaining long‑term sports‑marketing partnerships, enhancing customer service, and deepening market‑specific localization. The plan calls for AI Hub, semiconductor work, smart‑energy solutions, laser technology and automotive electronics, while consumer products will shift from command execution to proactive assistance. Hisense TV models now run an AI OS that interprets user intent, and the ConnectLife platform links appliances to optimise cooking, laundry, air quality and energy use.

The company also confirmed its presence at IFA 2026 in Berlin (Sept 4‑8), where it will showcase the latest smart‑home innovations. Exhibits are expected to feature connected appliances, voice‑controlled management systems, and enhanced security and privacy features, underscoring Hisense’s push to make AI a central part of everyday home life.