H&M and Elie Saab unveil collaboration in Paris

H&M and Elie Saab celebrated the launch of their upcoming collaboration at the Palais Brongniart in Paris on September 28. The event featured a collection of ready-to-wear garments, evening looks, accessories, and lace pieces.

A major highlight of the evening was the unexpected reveal of a bridal piece, consisting of a mermaid-silhouette wedding dress with a dramatic train, an asymmetrical off-the-shoulder top, and a hand-embroidered veil. This addition reflects Elie Saab’s established expertise in bridal design.

The event included musical performances by Robin S and DJ sets by Kim Turnbull, Inès Rau, and Ella Knight. The collection, which will be available in select global locations including Dubai, Kuwait, Riyadh, Paris, and New York, as well as online, will feature ornamental details and precise tailoring.