H&M announces collaboration with Elie Saab

H&M has announced a new collaboration with the haute couture house Elie Saab. The collection is set to launch on October 22, 2026, and will be available in selected stores and online.

The partnership aims to bring the Lebanese designer’s signature aesthetic—characterized by glamour, refinement, and modern luxury—to a broader audience. The collection will feature clothing for both women and men, as well as accessories including footwear. Key pieces are expected to include richly decorated dresses, shimmering garments, and structured tailoring, incorporating signature details such as delicate lace, gradient sequins, and brand monograms.

Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear, expressed respect for Saab’s journey from a bridal specialist in Beirut to a prominent figure in Parisian fashion. Elie Saab, Chairman and Chief Creative Officer, noted that the pieces were designed with care to serve various moments in a woman’s life.