Elie Saab and H&M announce major fashion collaboration

H&M has announced a major designer collaboration with the Lebanese haute couture house Elie Saab. The collection is scheduled to launch on October 22, 2026, and will be available in select stores and online.

The partnership aims to bring the signature glamour of Elie Saab to a wider audience. The collection will feature approximately 54 to 55 items, including womenswear, menswear, footwear, and accessories. Key design elements include embellished gowns, shimmering separates, sharply cut tailoring, fine lace, gradient sequins, and signature monograms.

Elie Saab, who rose to prominence in Beirut before becoming an international member of France’s Chambre Syndicale de la Haute Couture, noted that the collection is designed to be a complete wardrobe that remains true to his brand's craftsmanship and consistency. H&M Creative Advisor Ann-Sofie Johansson described the collaboration as a landmark event that will offer a magical and ornate collection.