Ho Chi Minh City International Tourism Expo 2026 draws 500 exhibitors and 260 global buyers

The 20th International Tourism Expo (ITE HCMC 2026) will be held in Ho Chi Minh City from 27‑29 August at the Saigon Exhibition and Convention Centre. Organised by the Ho Chi Minh City Tourism Department under the Ministry of Culture, Sports and Tourism, the fair expects more than 500 exhibiting firms and about 260 international buyers from over 40 countries, generating an estimated 26,000 B2B trade meetings and attracting roughly 50,000 visitors.

The event also hosts a series of high‑level ministerial conferences, including the 8th CLMV and 7th ACMECS tourism minister meetings, as well as forums on MICE, destination branding, AI and digital transformation, and a hosted‑buyers programme unique to Vietnam. International bodies such as UNWTO, PATA and AFECA will take part, underscoring the expo’s role as a key platform for global tourism cooperation.